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Ryan Cohen's \"GQ\" Style Magazine Cover
"I came here to chew bubblegum and kick ass, and I'm all outta bubblegum" - "Rowdy" Roddy Piper - They Live (1988).
They Live (1988) - Here to Chew Bubble Gum and Kick Ass Scene (4/10) Movieclips - YouTube
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Director - John Carpenter thought of sunglasses as being the tool to seeing the truth, which \"is seen in black and white\"
You probably just watched that video and were like, what the hell was that? It is a scene from John Carpenter's "They Live".
First off, who is John Carpenter? That is not a given these days.
John Carpenter is Director, Music Composer, Writer and Producer who was very popular late 70s to early 90s. He has been behind many iconic movies such as Halloween (and all sequels up until today), Escape from New York (main character is Snake Plisskin, who Solid Snake from the Metal Gear Solid franchise is HEAVILY based off of), They Live, Big Trouble in Little China, and many more.
Keynote speaker Vincent Viola of Virtu Financial at Citadels Disney Retreat last year.
So "They Live", what the hell did you just watch?
The film follows an unnamed drifter, played by wrestler "Rowdy" Roddy Piper, who discovers through special sunglasses that the ruling class are aliens concealing their appearance and manipulating people to consume, breed, and conform to the status quo via subliminal messages in the mass media.
John Carpenter has said that the film's political commentary derives from his dissatisfaction with then-U.S. President Ronald Regan's economic policies—"Reganomics"—and what Carpenter viewed as increasing commercialization in both the popular culture and politics of the era.
Upon the film's release, Carpenter remarked, "The picture's premise is that the 'Regan Revolution' is run by aliens from another galaxy. Free enterprisers from outer space have taken over the world, and are exploiting Earth as if it's a third world planet. As soon as they exhaust all our resources, they'll move on to another world... I began watching TV again. I quickly realized that everything we see is designed to sell us something. ... It's all about wanting us to buy something. The only thing they want to do is take our money." To this end, Carpenter thought of sunglasses as being the tool to seeing the truth, which "is seen in black and white. It's as if the aliens have colonized us. That means, of course, that Ted Tuner is really a monster from outer space."The director commented on the alien threat in an interview: "They want to own all our businesses. A Universal executive asked me, 'Where's the threat in that? We all sell out every day.' I ended up using that line in the film." The aliens were deliberately made to look like ghouls, according to Carpenter, who said "The creatures are corrupting us, so they, themselves, are corruptions of human beings."
In 2017, in response to neo-Nazi interpretations of the film's themes, Carpenter further clarified that the film "is about yuppies and unrestrained capitalism" and "has nothing to do with "Jewish control of the world."
I bolded important parts in the past three paragraphs:

1. "people to consume, breed, and conform to the status quo via subliminal messages in the mass media."
2. "increasing commercialization in both the popular culture and politics of the era."
3. "Free enterprisers from outer space have taken over the world"
4. "As soon as they exhaust all our resources, they'll move on to another world"
5. "I quickly realized that everything we see is designed to sell us something. ... It's all about wanting us to buy something. The only thing they want to do is take our money."
6. "[the movie] is about yuppies and unrestrained capitalism"

"They" Live - Based on the subject matter of the movie, could these tweets from Pulte a few days back, be a clever reference to this movie, and the RC picture above? (Pulte liked this picture). The "T" in They is capitalized, when it shouldn't be in the second tweet below. Maybe he's subtly referring to the title of "They" Live?
https://preview.redd.it/92o854c44m3b1.png?width=596&format=png&auto=webp&s=fb31d64bae11c3fb3aee146c2b0c5f8a62212509
https://preview.redd.it/put9hav54m3b1.png?width=599&format=png&auto=webp&s=ea89f9767436018b6fc89bfac18b66269f92e69f
https://preview.redd.it/03kq4hv64m3b1.png?width=586&format=png&auto=webp&s=42f0fcea32611a259e4c2ec36c00c558beab3031
Do RC/Pulte have their Ray Bans on? Do the both of them have a big reveal up their sleeves in regards to corruption in our financial system? Our political system? Our business system?
https://preview.redd.it/0ze81juyxl3b1.png?width=225&format=png&auto=webp&s=444b3774f912101faffd813f407688684fc5cac3
Duke Nukem Line - It's Time To Kick Ass And Chew Bubblegum - YouTube
Also, this is a famous line from Duke Nukem, a videogame that went 3D in the mid 90's. And this was one of the first audio videogame lines to contain a "curse" word.
Duke Nukem 3D features the adventures of the titular Duke Nukem), voiced by Jon St. John, who fights against an alien invasion on Earth.
I only bring this up because Ryan Cohen is the chairman of GameStop.
Oh yeah, Ryan Cohen. That's why we are here.. right?
Ryan Cohen is wearing the same pair of Ray Bans as Roddy Piper in the movie "They Live". Also the famous line from the movie, in the clip I provided is on the right hand side of the picture.
Ryan Cohen looking at the camera directly wearing the sunglasses. Is he looking directly "at the media", and he see's what they actually are. Or is he looking at the markets, hedge funds and market makers, and he can see who the bad guys are? Citadel, Virtu Financial, the SEC?
He is in front of iron gates. Is this supposed to symbolize a prison? Is he alluding to knowing information about specific groups, persons, etc. that could land them in prison? OR.. is this an actual place related to BBBY, GME, a financial institution? If anyone can identify the actual location, let me know.
Some people have pointed out he is riding a cow and not a bull. The one angel which makes sense, is that it may have just been too big of an insurance liability to get Ryan Cohen on top of an actual bull for a photoshoot, milk cows are very docile in comparison. I personally think it is supposed to represent a bull, but his people/insurance company, etc. were like.. no way you're getting on a real bull.
The bull/cow has a saddle and bridal on it. Usually when an animal has these on devices on them, they are "broken". They are trained and no longer are "wild animals". Are they trying to say, Ryan Cohen is the one to tame the bull? He is in control of the market? Reigning in the rampant corruption?
What is Ryan Cohen wearing?
To me it is a "Business Professional" play on a matador "traje de luces" aka matador costume. This picture below is just a costume, but it shows off the type of "tie" that they ware very well, and that is why I used it. It is essentially a split tie, or a droopy bow tie. And clearly, that is what they are going for in the picture above. It's also supposed to look like a GQ shoot, so keep that in mind.
RC isn't wearing a waist high jacket, but I think they just found a classy suit jacket/duster that looks good. I tried searching Nordstroms for this jacket, couldn't find it. Can anyone identify what suit jacket this is? I am assuming its designer. Same with the tie/ascot.
Lastly, he is wearing a cowboy hat. The cowboy hat is an iconic symbol of the American West and has been associated with cowboys, ranchers, and other inhabitants of the region for centuries. It is a symbol of courage, strength, and self-reliance that is deeply embedded in the culture of many parts of the United States.
This guys face is priceless.
Coupled with the costume, I do believe this is supposed to represent a bull. But with the liability of getting on a real bull, they settled for a cow. I don't blame them, bulls are extremely dangerous.
If you want to go down the cow rabbit hole. Maybe its alluding to the business term "Cash Cow", or referring to the "land of milk and honey".
Lastly, it says "Can't Stop, Won't Stop" at the bottom. I haven't really looked into this, I think its just alluding to his work ethic/drive. But here is a list of songs and book related to the phrase below:
Can't Stop, Won't Stop

• Can't Stop Won't Stop (book)), a book written by Jeff Chang
• Can't Stop Won't Stop (album)), a 2008 album by The Maine
• "Can't Stop Won't Stop" (Usher song)), 2012
• "Can't Stop, Won't Stop" (Young Gunz song)), 2003
• "Can't Stop, Won't Stop", a 2000 song by Madball from Hold It Down)

In conclusion, there is a lot more subject matter here than meets the eye. If you understand the context of some aspects of this picture.. it appears to be trying to say a lot more. I hope this helps. The big take away is the bubblegum quote, paired with the sunglasses, tied back to the context of the horror movie "They Live" from 1988.
I leave you all with this scene from "They Live", it's how the past 8 months have felt to me.
They Live (1988) Fight Scene - HD 1080p - YouTube
Bye-bye.

Soft and wet doesn't got a skin in yba apart from golden and wet, so why not add SpongeBob as a skin? He does blow bubbles.